• Home
• Why WSU
• Academics & Majors
• Academic Offerings
• Research Opportunities
• Honors College
• Study Abroad
• Libraries
• Admission
• Scholarships & Finances
• Student Life & Housing
• Student Visits

• Admitted Students

Marketing

College of Business

	QUICK JUMP
	Marketing
	Requirements and Core Courses
	Careers in Marketing
	Salaries
	Scholarships and Financial Aid
	Campus Organizations and Activities
	Related Fields of Study That Might Interest You
	Contact Information

Marketing

Marketing monitors and investigates the changing needs of commerce and promotion and creates products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce. • Offered at WSU: Bachelor of arts in business administration with a major in marketing, minor, master of business administration specialization, doctorate concentration • Available at: Pullman, Tri-Cities (minor only), Vancouver

Back to top

Requirements and Core Courses

—Bachelor of Arts in Business Administration with a Major in Marketing REQUIREMENTS FOR JOINING PROGRAM After taking 60 credit hours, completing 10 specified business courses (Econ 101 and 102, Engl 101, Acctg 230 and 231, B Law 210, MgtOp 215, Math 201 and 202, MIS 250), and earning a 2.5 GPA, students can certify into a specific major within business, such as marketing. • NOTE: Certification is required for enrollment in all 300- and 400-level business courses. REQUIRED BUSINESS COURSES In addition to University general education requirements, students must take the following courses: EconS 101—Fundamentals of Microeconomics EconS 102—Fundamentals of Macroeconomics Engl 101—Introductory Writing Acctg 230—Introduction to Financial Accounting Acctg 231—Introduction to Managerial Accounting B Law 210—Law and the Legal Environment of Business MgtOp 215—Statistics Math 201—Intro to Finite Math for Business and Economics Math 202—Intro to Math Analysis for Business and Economics MIS 250—Managing Information Technology MgtOp 340—Operations Management Fin 325—Finance MgtOp 301—Principles of Management and Organization Mktg 360—Marketing Engl 402—Technical and Professional Writing      or 403—Technical and Professional Writing ESL MgtOp 491—Business Strategy and Policy      or 492—Small Business Policy Any C class from ComSt or HD Any 3-credit class from PolSci Any D or S class from Soc or Psych REQUIRED MARKETING COURSES Mktg 368—Marketing Research Mktg 407—Consumer Behavior OR Mktg 417-Consumer Behavior & E-Commerce Mktg 495[M]—Marketing Management Four from "Group A":      Mktg 450—Internet Marketing      Mktg 457[M]-Advanced Consumer Behavior      Mktg 461[M]—Product Policy & Pricing      Mktg 468—Public Policy & Marketing      Mktg 470—Retail Management      Mktg 477—Promotion Management      Mktg 478—[M]Sales Management      Mktg 480—Business Mktg in Trading & Electronic Environments      Mktg/IBus 482[M]-International Marketing      Mktg 487-Independent Research      Mktg 490[M]—Entrepreneurship      Mktg 496—Special Topics      Mktg 498 (3 cr)—Internship Two from Group B:      Acctg 338—Cost Accounting      EconS 305—Theory of Firm and Market Policy      EconS 321—Economics of Sports in America      IBus 380[M]—International Business      MIS 375—E-Commerce and the Internet      Mktg 499 (3 cr)-Special Problems Additional courses may be taken with advisor and department chair approval. NOTE: Students should consult the General Catalog for course planning and must meet course requirements as outlined in the General Catalog in order to graduate.

Back to top

Careers in Marketing

Marketing provides a well-rounded business education for many careers. Virtually all businesses and organizations as well as many government agencies have marketing needs. Job availability for marketers is good compared to many other business fields. A career in marketing can take people around the world or even let them work at home. Entry-level positions include sales assistant or representative, consultant, and marketing manager. Other occupations in marketing include retail manager, advertising, sales, research, distribution, new product introduction, and product pricing. Eventual positions include sales managers (managing a team of sales people), product managers (responsible for all marketing functions of a product), research managers (consumer, media, industrial research), retail store managers, or district managers.

Back to top

Salaries

Starting salaries in marketing typically range from $24,000–40,000 plus possible commissions. A graduate with an M.B.A. degree specializing in marketing can earn $50,000 or more. Salaries depend a great deal on the technical skills a person brings to the job, plus the amount of hard work invested.

Back to top

Scholarships and Financial Aid

The College of Business awards many scholarships to undergraduates each year. For information, see the College of Business scholarships page. Marketing majors may also be eligible for University-wide financial assistance and scholarships, as well as state and federal financial aid. For more information on the full range of scholarships and financial aid available to you, visit the Costs and Financial Aid section of the University Web site.

Back to top

Campus Organizations and Activities

The active student Marketing Club hosts guest speakers and takes field trips to Spokane and Seattle to meet with marketing professionals on the job.

Back to top

Related Fields of Study That Might Interest You

• Management and operations • International business • Advertising • Public relations

Back to top

Contact Information

Department of Marketing

College of Business Washington State University Todd Hall 367 PO Box 644730 Pullman, WA 99164-4730 (Fax: 509-335-3865)

Phone: 509-335-0924

Back to top

Strengths of the Program

• Learn research methods from renowned faculty who care about you as an individual and as a student.
• All business and economics classes are housed in a centrally located building equipped with the latest audiovisual technology, including six computer labs.
• Gather research data using an on-site behavioral lab outfitted with one-way mirrors and a video camera.
• Gain critical experience through marketing internships, most of which are paid.

Office of Enrollment Management, PO Box 641067, Washington State University, Pullman WA 99164-1067, 888-GO TO WSU (888-468-6978), Contact Us